SAM Category Manager - Nutella


Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

Diversity Statement:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the role:

Responsible for adapting the Brand strategy (presented by Marketing) in Guide Lines for the entire region. P&L management will be essential on the TS (Price Off, Sale Promo) and A&P (Promotions) fronts, the latter being responsible for leveraging the development of brand in the BUs through a Shopper Calendar aligned with the Consumer Plan. His in-depth knowledge of Shopper behavior in the categories we operate will support our Sales Argumentations, reinforce our execution strategy (MYPS) and guide us towards a set of activities for the Region (aiming to increase Shopper Kpis) and their results, which will be deployed in BU's by Category Deployments. 

Main Responsibilities:

- Deep knowledge of Shopper behavior and KPIs in the performance category. (MYPS delivery);

- Strategy and plan construction through an Activity Grid (Oracle) for the Region with Guides by Cluster;

- Region Performance Monitoring by Category / Product;

- Category P&L Management in the Region on Key figures which category governs;

- Lead S&OP discussions based on the region plan vision and Build Blocks;

- Category Development and Growth in the Region;

- MS gains (Volume and Value) based on fundamentals;

- Delivery of MYPS and Oracle program;

- Performance Assessment in the Region (Gap Analysis);

- Delivery of the TS (PP/PV) and A&P (Promotions) budget;

- Forecast accuracy.

Who we are looking for:

- Complete degree in marketing, publicity and advertising or related areas;

- Competências de gestão de pessoas, gestão de resultados, tomada de decisão e melhoria contínua;

- Being flexible and dealing with uncertainty;

- Incorporating new knowledge and skills to existing competencies

- Optimize processes;

- Fluent English, Spanish is a plus.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Tipo de trabajo: Permanente

Ciudad: São Paulo (SP)

País: Brasil